Juul Labs, Inc. is an American electronic cigarette company that makes the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time-use cartridges.
Anyone who uses e-cigarettes knows the name, Juul. So this news might come as a shock, or perhaps a punishment to all Juul lovers.
The US Food and Drug Administration (FDA) ordered Juul products removed from the US market. According to the acting director of the FDA’s Center for Tobacco Products, Michele Mital,
“The FDA is tasked with ensuring that tobacco products sold in this country meet the standard set by the law, but the responsibility to demonstrate that a product meets those standards ultimately falls on the shoulders of the company. As with all manufacturers, JUUL had the opportunity to provide evidence demonstrating that the marketing of their products meets these standards.
However, the company did not provide that evidence and instead left us with significant questions. Without the data needed to determine relevant health risks, the FDA is issuing these marketing denial orders.”