This year, the 2024 Super Bowl logo mixes purple and red, and both of those colors correspond with the teams still vying for a spot in the NFL Championship game.
Michael Irwin is a former art director for the NFL who oversaw the creation of several Super Bowl logos from Super Bowl 51 to Super Bowl 55.
Each year, the NFL changes the Super Bowl logo, giving a unique design for each championship game. The graphic is revealed ahead of the season, far in advance of the actual big game and before any teams officially begin the hunt for the playoffs.
The Super Bowl color scheme theory picked up steam in November 2023, when the Super Bowl 2024 logo was revealed. Eagle-eyed football fans noticed that the previous two logos had colors that were representative of the eventual main matchup, and thought this one might hold predictive powers as well.
In early November, the social media account, NFL Memes, posted an intriguing image on X, formerly Twitter. The post had the logos for this year’s Super Bowl, as well as the previous two championships, and there is a unique pattern that could be developing
The official logo for Super Bowl LVIII in Las Vegas has been revealed 👀🏈
📷: @mickakers pic.twitter.com/KpRWvhKdhL
— FOX Sports: NFL (@NFLonFOX) February 13, 2023
For Super Bowl 56, the colors on the Super Bowl logo were dark orange and yellow. Who played in that Super Bowl? The Bengals (orange) and the Rams (yellow).
The same thing can be said about Super Bowl 57. The logo was made up of the colors green and red, and it was the Eagles (green) and the Chiefs (red) that ended up fighting for the Lombardi Trophy.
There is no specific reason as to why the NFL created its logo with purple and red this season. Since Super Bowl 56, the NFL decided to add additional colors to the logo of the game. Previously, it was just the Lombardi Trophy and the Super Bowl Roman numerals in grey, with a different color on the bottom.
The day after the Chiefs defeated the Eagles at Super Bowl 57 in February of 2023, the league revealed the logo for Super Bowl 58. So the design and color scheme were determined well before the start of the 2024 campaign.
