In today’s ever-evolving digital landscape, social media has emerged as a powerful tool for both business and entertainment in Ghana.
Local businesses are leveraging captivating hashtags and creative content to reach new heights and expand their brands. Armed with smartphones and innovative ideas, these businesses are using social media to engage with customers and gain a competitive edge in the market.
In a recent interview, digital marketing analyst Stephen Naasei Boadi highlighted the effectiveness of social media in optimizing posts through boosting, making it a more measurable platform compared to traditional media. This shift in strategy has reshaped how businesses connect with their audience, opening up exciting opportunities for growth and success.
Hashtags have become the modern-day billboards, with likes and shares playing a crucial role in the success of businesses. Engaging ads are capturing users’ screens, holding their attention, and driving results in the competitive market.
Abigail Awuni, a successful business owner, has transitioned her operations fully online, noting that her strength lies in the digital realm rather than in traditional in-person transactions. She emphasizes the rewarding nature of focusing on leveraging social media presence for increased sales and visibility.
Similarly, Francis has embraced online marketing strategies, creating compelling content across social media platforms to boost his sales significantly. He focuses on demonstrating how his products can enhance special moments like anniversaries and birthdays for customers, resulting in effective marketing and increased sales.
As of 2023, the e-commerce market in Ghana had a penetration rate of 12.52 percent, showing steady growth projections between 2024 and 2028.
With over 7.4 million active social media users in Ghana, businesses have a vast audience to engage with and target for growth. Naasei emphasizes the importance of adopting the right approach to effectively reach and resonate with this extensive user base.
Ayisha has found a balance between in-person and online marketing strategies to reach customers, noting that the majority of her sales come through social media channels. She emphasizes the importance of high-quality product images and effective online engagement to attract customers and drive sales.
Despite the potential benefits of social media, some businesses in Ghana are still clinging to outdated promotional methods, limiting their ability to capitalize on the opportunities presented by the digital landscape.
As the digital revolution reshapes various aspects of life, social media is proving to be a game-changer for many emerging businesses in Ghana. The ability to connect with a wide audience, engage effectively, and drive growth and success makes social media a valuable asset for businesses in the modern market.
