Award-winning Ghanaian rapper, EL, has revealed the reasons behind the shift from traditional rap to singing among artists in the Ghanaian music industry.
According to EL, the decrease in pure rap music production in Ghana can be attributed to the shorter attention span of music consumers in the country.
Music lovers have noted the declining presence of rap music in Ghana, with many artists opting to blend singing with rap or focus solely on singing.
EL’s insights shed light on the changing landscape of the music industry in Ghana and the factors influencing artists’ shift from rap to singing.
In an interview, EL emphasized that the evolving tastes of music listeners play a crucial role in shaping artists’ creative decisions. As the music scene continues to evolve, artists are adapting to meet the changing demands of their audience, resulting in a shift towards more melodic and versatile music styles.
While there are still a few Ghanaian rappers dedicated to preserving traditional rap music, the majority of artists are exploring new avenues to stay relevant and appeal to a wider audience. EL’s revelations provide valuable insights into the dynamics of the music industry in Ghana and the creative choices artists make to thrive in a competitive market.
With the music landscape in Ghana undergoing a transformation, it will be interesting to see how artists continue to innovate and push boundaries to stay ahead in an ever-evolving industry.
