Since Cook’s arrival at Apple in 2011, the company has shattered all of its previous milestones, boosting its market valuation from $348 billion to $1.9 trillion. The largest business in the world, Apple, is still in charge of the smartphone market.
After Steve Jobs announced his departure as CEO, Apple CEO Art Levinson said, “The board has complete confidence in Tim’s abilities and believes he is qualified to serve as our new CEO.
Over the course of his 13 years at Apple, Tim has regularly produced work that has exceeded expectations and demonstrated his competence and judgment.”
Why did Steve Jobs give Apple to Tim Cook?
One of the reasons Steve Jobs chose Tim Cook to manage Apple, according to Bono, is his enthusiasm to “try something different” and readiness to accept responsibility when anything goes wrong.
“Probably inherently conservative, he was eager to try something new to solve a problem,” Bono wrote. “When something went wrong, he was prepared to take responsibility.”
