Taco Bell, the beloved fast-food chain known for its Mexican-inspired cuisine, has undergone several changes since its inception in 1962. While the taste has remained consistent, the slogans and logo have evolved over the years.
The current slogan for Taco Bell, “Live Más,” which translates to “Live More” in Spanish, has been in place since 2012. A spokesperson for the company stated that the slogan represents their commitment to value, quality, relevance, and an exceptional experience. It aims to shift the perception of food from mere fuel to a lifestyle choice.
The iconic bell has been a central symbol in Taco Bell’s logo since its inception. Founded by Glen Bell, the logo featuring the bell was first introduced in 1962. Over the years, the logo has undergone six changes, but the bell has remained a consistent feature, paying homage to the founder.
In addition to the current slogan, Taco Bell has had several other slogans throughout its history. From “Make a Run for the Border” to “Think Outside the Bun,” each slogan aimed to differentiate Taco Bell from other fast-food chains like McDonald’s and Burger King.
With over 8,500 stores worldwide, Taco Bell continues to be a popular choice for those craving Mexican-inspired fast food.
