The Food and Drugs Authority (FDA) has recently addressed concerns raised by Ghanaians regarding an advertisement by social media influencer Hajia Bintu promoting products known as ‘Kayamata’, which are believed to possess charms to attract men.
A video of Hajia Bintu endorsing these products went viral on social media, prompting outrage from some users who demanded FDA intervention to halt such advertisements.
In response to these concerns, the FDA clarified its position, stating that their regulatory laws do not cover products that make spiritual claims. The Authority tweeted on May 23, “Per the law, the FDA is not mandated to oversee products that make spiritual claims.”
For those unfamiliar with the term, ‘Kayamata’ refers to products marketed as having the ability to enhance relationships, attract partners, or boost attractiveness through spiritual means.
These products have seen a surge in popularity on social media platforms, raising questions about their safety and efficacy among the public.
While the FDA has made it clear they do not regulate products making spiritual claims, the debate around the promotion and use of ‘Kayamata’ products continues to spark discussions online.
