Taylor Swift fans have been buzzing with excitement as the pop star continues to re-record and re-release all of her original records. This decision came as a result of a long-standing feud between Taylor, CEO Scott Borchetta, and now-retired music manager Scooter Braun.
The complications between Braun and Swift began with Scott Borchetta, the owner of Big Machine Records, where Taylor first signed at the young age of 15. Taylor was the first client of Big Machine Records, paving the way for many other successful artists. After releasing her sixth studio album, Reputation, Taylor decided to sign with Republic Records and Universal Music Group, who offered her a deal where she would own all her future masters, unlike Borchetta.
However, things took a turn in mid-2019 when Braun purchased Big Machine Records for $300 million, acquiring the masters of Taylor’s first six albums. Taylor accused Braun of bullying and manipulating her for years, leading to a public feud between the two.
In response, Taylor announced her plans to re-record her albums in August 2019, beginning with her older works. Despite initial pushback from Borchetta and Braun, Taylor’s fans rallied behind her through social media, leading to a compromise that allowed her to perform her songs live while Braun remained in charge of her masters.
Taylor’s re-recordings, known as ‘Taylor’s Version,’ have been a huge success, with four of her original albums already re-released. In addition to her older works, Taylor has released five studio albums since the feud began, showcasing her growth as an artist.
As Taylor Swift continues to reclaim ownership of her music, fans eagerly await her upcoming projects and performances, including her international Eras Tour, set to conclude in December 2024 after 152 shows.
