Streaming companies are constantly innovating to keep up with the changing demands of consumers. With the market being as saturated as it is, offering original programming is no longer enough to attract new customers or retain existing ones.
One of the pioneers in the streaming industry, Netflix, has once again set itself apart from the competition through a strategic partnership with a unique brand – Popcorn Indiana.
Popcorn Indiana, an American popcorn brand established in 2002, has teamed up with Netflix for their latest collaboration, Netflix Now Popping.
Known for their classic popcorn and fan-favorite “drizzlecorn,” a salty and sweet kettle corn drizzled with black and white fudge, Popcorn Indiana is a brand that resonates with popcorn lovers.
Netflix Now Popping will be available for purchase nationwide at most Walmart stores, making it easily accessible to consumers. Popcorn enthusiasts can use the brand’s popcorn locator to find their favorite flavors by entering their zip code.
This isn’t Netflix’s first venture into the world of food collaborations. The streaming giant previously partnered with Ben & Jerry’s to create the popular flavor, Netflix & Chill’d.
The launch of Netflix Now Popping coincided with the beginning of summer, as it was released on Thursday, June 20, 2024, marking the Summer Solstice and the official start of the summer season.
To celebrate the collaboration, Netflix is also set to release a lineup of new TV shows, movies, games, and themed collections for the summer. Some of the upcoming releases include new seasons of popular shows like Too Hot to Handle and Barbecue Showdown, as well as movies like A Family Affair and Beverly Hills Cop: Axel F.
The popcorn collaboration with Popcorn Indiana introduces two unique flavors – Cult Classic Cheddar Kettle Corn and Swoonworthy Cinnamon Kettle Corn. Priced at $4.49 per eight-ounce bag, Netflix Now Popping promises a snack experience tailored to every viewer’s taste.
Whether you’re binge-watching your favorite shows or catching a summer blockbuster, don’t forget to grab a bag of Netflix’s popcorn collaboration with Popcorn Indiana for the perfect snacking experience.
