Ghana Showbiz

Most industry ‘beefs’ are staged for publicity – Ras Kuuku

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According to Ghanaian reggae/dancehall artist Ras Kuuku, most disputes among Ghanaian musicians are publicity stunts rather than real tensions in the music business.

The Wo crooner claimed in an interview with Cape Coast-based Property FM that artists, including himself, have no ill will toward peers and that the so-called “beefs” are frequently staged for commercial gain, citing examples in which artists themselves acknowledge staging controversy to gain more exposure.

“It’s all about love amongst the musicians because sometimes even those who are beefing say during interviews that it’s staged for trends.”

He urged fans to discern between real disagreements and staged drama, saying, “So most of these perceived beef among us might be business, but I’m not sure that there is genuinely any misunderstanding between Ghanaian artistes.”

Ras Kuuku addressed performers who expressed disagreements with their peers, suggesting that personal or local grievances may be the source of the conflicts.

He persisted in his assertion that there isn’t any hidden hostility in the industry and advised followers to be wary of any disagreements they may come across.

“So the fans should know that particular thing, but if you are an artist and you have ill feelings about your colleagues, then it’s your palaver,” stated Ras Kuuku.