Ghanaian afrobeats musician Black Sherif has joined a top Italian fashion brand, Ellesse.
The global brand has partnered with the ‘Konongo Zongo’ hitmaker to lead the campaign for their latest collection called Sartoria AW23.
Sartoria AW23 collection, according to Ellesse, is a blend of luxury and street fashion, which Black Sherif fits in. The musician is well known for combining his street fashion with luxury, especially oversized sportswear.
“Introducing ellesse SARTORIA for AW23. Venturing back to our tailored Italian roots since 1959, prepare to immerse yourself into our world of luxury in our new collection features global musicians @blacksherif_ and @priyaraguofficial,” the fashoon company said when it released their campaign video featuring Black Sherif on their Instagram page.
Black Sherif wore a couple of their new collection — which gave him a perfect look. His look didn’t deviate from his usual fashion sense and brand image.
So far, Black Sherif is the first Ghanaian musician to feature in Ellesse campaign.
