The Executive Director of the National Theatre of Ghana, Amy Appiah Frimpong, has voiced her concerns about the declining value of Ghana’s creative arts and culture as a result of the impacts of globalisation.
During the Citi Business Festival, Frimpong highlighted the gradual disappearance of Ghanaian cultural practices. She noted occasions where traditional attire worn during festivals is being substituted with Western-style clothing like jeans.
She emphasized the need to preserve Ghana’s rich cultural heritage and traditions while adapting to global influences. Frimpong stressed that it is essential to strike a balance between embracing modernization and protecting Ghana’s cultural identity.
In her remarks, Frimpong expressed alarm at the erosion of Ghanaian traditions and the potential loss of cultural authenticity in the face of globalisation. She called for concerted efforts to safeguard Ghana’s unique cultural heritage and ensure its preservation for future generations.
The National Theatre Director’s comments underscore the urgent need to protect and promote Ghana’s creative arts sector in the midst of rapid globalisation. As Ghana navigates its way through the challenges posed by global influences, it is crucial to find ways to preserve and celebrate the country’s rich cultural legacy.
