Rapper D-Black has disclosed that, in his early years in the music business, he planned carefully to work with a few certain artists to break into the public.
D-Black revealed on his “Uncut” program that he used to collaborate with musicians who not only had large fan bases but also sang in Twi and other regional languages.
The “Vera” hitmaker stated that this tactic helped dispel fans’ misconceptions about him because many believed he wasn’t Ghanaian, particularly because he rapped in English. D-Black claimed to have more followers and to have more people listen to his tracks.
“It (Hiphop) didn’t exist commercially, people were doing it, but the songs were not huge…My strategy was to always do a Hip-hop song with an artiste who was singing in a local dialect. So I will do a song with Kwabena Kwabena so that his fans or the rest of Ghana will listen to it. Just doing those collaborations I think is what broke me into the commercial scene,” D-Black said.
At the time with Hiplife’s dominance, there were not many rappers successfully doing hip-hop and crossing into the mainstream, D-Black said.
“As soon as it happened for me Ghana Music Awards created Hiphop Song of the Year because there was nowhere to fit me in. You couldn’t fit me in hiplife, so as soon as that category came I won that and it continued,” D-Black added.
