Cooper Kupp of the Los Angeles Rams criticized Balenciaga on Saturday as the high-end clothing brand faced criticism for using child abuse themes in photo campaigns.
One of those who criticized Balenciaga for the images in the advertising was Kupp, who won MVP honors in Super Bowl LVI when the Rams defeated the Cincinnati Bengals.
An advertisement for the Balenciaga and Adidas collaboration bag showed the bag on top of a desk piled in paperwork. The text of the Supreme Court decision United States v. Williams, which deals with the distribution of child pornography, is on one page that is mostly obscured by the bag.
Cooper Kupp calls out Balenciaga over controversial ad
The company was compelled to issue an apology for including the document on Tuesday and announce that they will be taking legal action against whoever put the text in the image.
Balenciaga concurrently issued an apology for an advertisement campaign that showed images of young models carrying stuffed animals decked out in bondage attire.
