Bolgatanga-based record label and event house, Bozawi Entertainment has been officially launched in the Upper East regional capital, Bolgatanga.
The label and event house seeks to harness talents and develop them into commercial acts who will, in turn, sell music in the region to the entire country and the world in general.
Speaking at the launch of the label which took place at the Tap Hotel in Bolgatanga, the Chief Executive Officer, Wilfred Bormeh indicated that the entertainment industry in the Upper East region has an untapped potential which needs to be tapped.
He indicated that he and his organization are bringing a new face to entertainment in the Upper East region and was optimistic that they will be the difference.
At the event, artistes signed by the label, Swag Boi, and Gingsen were introduced.