|Patrick Osei-Adusah -pladis Territory Sales Head, Ghana|
pladis, the global biscuit, chocolate and confectionery company, which owns the iconic brands, Godiva, McVitie’s and Ulker, has launched a national consumer promotion in Ghana to celebrate the 125 year anniversary of its much-loved McVitie’s Digestive biscuits which are enjoyed all over the world.
pladis recently announced the consumer promotion at a media launch event held in Accra, Ghana. The McVitie’s Digestive 125 Anniversary promotion which commenced on 20 November 2017 will run for six weeks until 31 December 2017. At the end of the promotional period, a total of three consumers will be selected to win cash prizes – one person will win the grand prize of GH¢ 10,000, another person will win GH¢ 5,000, and the other will also win GH¢ 2,000. In addition, tens of thousands of consumers will win airtime of various denominations – GH¢ 1, GH¢ 2, and GH¢ 5.
Commenting on the launch of the campaign to celebrate this key milestone, Mr. Ali Jaber, Managing Director, Sub Saharan Africa said: “From the moment McVitie’s entered Ghana in 1980, almost 40 years ago, the McVitie’s range of biscuits and the original McVitie’s Digestive in particular, has enjoyed a lot of love and support from Ghanaian consumers. We therefore decided to celebrate our significant 125 year anniversary milestone by running a promotion to reward our consumers who have made McVitie’s Digestive and the McVitie’s brand a great success story in the region.”
To participate in the 125-anniversary promotion and stand a chance to win the exciting cash and airtime prizes, consumers need to:
- Buy the McVitie’s Digestive 125 Anniversary special promotional 40g pack
- Look for the white label pasted on any of the special promotional packs
- Scratch the foil on the white label to reveal the unique promotion code
- Text the code on the white label to the SMS short code 1393 to enter the draws for a chance to win any of the promo prizes
Toyin Nnodi- Marketing Director, pladis West Africa
Explaining the selection process, Mrs. Toyin Nnodi, Marketing Director, pladis West Africa said: “To ensure the McVitie’s Digestive 125 anniversary promotion is transparent and fair, every mobile number that enters into the promotion will have an equal chance of winning any of the airtime or cash prizes at any time throughout the duration of the promo, irrespective of when the number is entered into the promo.”
Commenting specifically on the promotion, Mr. Ali Jaber further noted that, “the McVitie’s Digestive 125 Anniversary Promotion is the first ever from the McVitie’s brand. This campaign is driven by pladis’s commitment to promise happiness to the world with every bite through our range of high quality and delicious tasting biscuit and confectionery products.”
In November 2017, the company launched two (2) new products – McVitie’s Digestive Choc Chip and McVitie’s Hobnobs Choc Chip (the original Digestive and Hobnobs biscuits with chocolate chips embedded in the biscuits) into the Ghanaian market, expanding its portfolio of delicious tasting McVitie’s biscuits, currently being produced in Nigeria.
Products produced by pladis, including the original McVitie’s Digestive, reach approximately 4 billion people worldwide.