Social media users fight producers of Nivea for promoting bleaching


Social media is currently buzzing with a campaign against producers of Nivea Products in Ghana and their new advert that seems to be promoting bleaching.

The billboard of the company which has sparked several controversies on Social media says when people use the product, they will have a fairer skin.

But users of social media in Ghana do not like the idea that the company is projecting bleaching; a course Ghanaians have always fought against.

Ama K Abebresse who has been at the forefront in the fight against skin bleaching in a post on Facebook said “Really NIVEA This is an epic fail from your advertising department. #nonivea“.

Well, she was not the only person who had complaints about the new advert by the company. Others were also having problems and they shared their opinions.

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