UK Based Afrobeats Star, Fuse ODG has joined the
intensified call to producers of Nivea products by a section of the public to pull down their
billboards which have sparked controversy. Over the past few days, there has
been a steadily generating agitation on social media against the said billboards.
The billboards, which have been reported to be severally erected across the African continent, displays an advertisement of a product by Nivea, which
purportedly seeks to persuade members of the public to patronize for the
purposes of gaining a fairer skin complexion.
of the advertisement and further admonished the public not to patronize any
Nivea product. He posited that we(Africans) love our complexion and would
therefore not substitute it for anything fairer. Read his post on the subject
Dear Nivea, Kindly take down these billboards you have placed all over our beloved countries in Africa. I saw this one with my own eyes today in Ghana and we love our complexion the way it is. And if you don’t take these down. We will. Every African everywhere should stop buying any Nivea product. Tag the Nivea branch from your country so they understand how foolish this is! With love #PULLITDOWNNOW @Nivea_uk @NiveaUSA @reggierockstone711 @Sarkodie @r2beesmusic