Ama K Abebrese
Some days ago, we reported that some Ghanaians on social media were complaining about a new advert by producers of Nivea body products.
The campaign got the public’s ear with some defending the company while some also condemned the advert.
Well,Nivea came out to defend their advert without apologising for the blunder and that has infuriated one personality who was among the foremost people who condemned the advert, Ama K Abebrese.
In a post on Instagram condemning the producers of Nivea, She posted
“Shame on you #Nivea. The nerve of you to be defiant instead of apologising for the offensive adverts says a lot about your brand values.
Let’s face it, you would never dare erect this billboard or put on TV in the UK or the USA, but the fact that you have the audacity to put it up in Ghana screams volumes.
Your team that made the decision to put these adverts out found it ok to green light this which is screams colorism and highlights lighter skin as the desire for African women, this is very problematic.
Coming from a global company like yourself this is very disappointing.
Month ago, Nivea apologised for an advert for their deodorant in the Middle East that stated ‘White is Purity’ after backlash.
Let’s see how long it takes before you apologise and pull down the billboards and tv advert.
Adverts like yours is part of the reason I started a campaign to encourage people to embrace their natural skintone.
@nivea_uk #niveausa @nivea_fr @nivea_de